In continuation and improvement of my digital tools project, I’ve had a strong desire to create photographs that can go into the clothing company that I “created” for all the projects. The clothing company was named after the 1970s slang, Stone Groove, meaning “something so cool” it just can’t go away. Rather than mimic or copy the fashion styles of the American 70s, Stone Groove is inspired by big sunglasses, flared jeans, belled sleeves, and vintage tees. It was a time of vocal people, not afraid to express themselves in both words and fashion. At the same time that there was opposition to war and nuclear weapons in favor for peace, a “fashion revolution” was occurring which allowed more fun and funk to be communicated through attire.
The 70s was a time of expression, and I’d love to be able to show how Stone Groove models after that through fashion photography using mostly natural light, and some shots with artificial lighting. Stone Groove is a clothing line full of vintage-inspired, bold, everyday pieces that powerful, expressive women can wear today. I created this brand because it’s so important for women to have clothing options that they can be comfortable in and have self love, yet have the power to be a boss and get their ideas and creations done rather than dreamed of. The intention of these fashion photos are to show both the energy and power that comes from us women, as well as a visually appealing display of the clothes as they would appear on people.
One of my artistic influences is Olivia Malone, who has done many editorial shoots for big clients, drawing together fashion and vintage to create unique, moody pieces. My other artistic influence is Melodi Meadows, LA based creator, stylist, and photographer who shoots more vintage bohemian inspired editorial photos. The final photographer, Bryan Carr, is also based in LA. He shoots photos and does film editing, also fashion editorials that are heavily influenced by vintage styles, predominantly in a lot of sunlight.
For my final project I’d like to continue to explore black and white portraiture. I feel as though the best of my photographic abilities is used towards capturing people in my life, both candidly and posed. When I photograph people, I don’t just command and snap photos, it’s very important for me to connect with the person and what’s unique about them. However, it’s unusual for me to choose to have my photographs in black and white. When I’m editing photographs, I love to increase the vibrance or saturation to bring out the colors that I saw in person because I’m constantly in awe of all the different hues our eyes are able to see. I guess a technique I’ll be using for my final project would be the black and white, because I want to strip the photo of distractions and tiny details people would pay attention to if it were in color. When a portrait photograph is in black and white, you are able to see directly to the person, their expression, and their gesture. You can more clearly see the purpose of the photo, which is solely the subject.